A reflection of the values, beliefs and principles define the new visual identity of Nitriflex, developed with the communication agency to express the company’s current moment, projecting it for the future, and not only fully representing the benzene ring as proposed by the former one. In this context, the final result obtained was very positive once it was able to combine the importance of its operation in the petrochemical industry with the principles and objectives of the company. Today’s new brand is the reflection of Nitriflex’s personality and consolidates the essence of a company that is ready for the next 40 years.